Within the ever-changing healthcare landscape, organizations are spending significant resources to enroll new members and drive utilization of these cost savings programs. Many rely on traditional communication channels such as direct mail, print, radio and even email, all of which are difficult to scale and don’t provide immediate results. In addition, the expense of these outreach efforts often outweighs the response. With texting the preferred communication channel for younger people and ethnic groups, developing a mobile-first strategy is key.
At Direct Remedy we realize patients are tired of dealing with IVRs – they are time consuming, cumbersome and in general not the best way to engage and take care of your employees. Given the ubiquitous nature of mobile phones combined with the fact that 99% of SMS messages are opened within the first 5 minutes of receiving it (compared with 20% of emails) MedSymphony takes a 21st century approach to employee engagement strategies.